Speaker | XIXI Music Pro
Industry Professional
XIXI Music Pro
Encino, CA, United States
Performing Arts: Dance, Music & Theatre, Music Production, Music Marketing, Artist Development, Branding, A&R, Publishing, Copyright, Industry Trends
15+ Years of Experience
Bachelors degreeBerklee College of Music, George Mason University
XIXI Music Pro is a full-service music production, artist development, and creative consulting company based in Los Angeles. Founded by songwriter and producer Daniel Capellaro and producer/guitarist Dave Wood, the company operates out of Lucan Sound Studios in Sherman Oaks, providing a professional and collaborative environment for artists across Pop, R&B, Country, Rock, and EDM. With over 20 years of experience in the music industry, XIXI Music Pro specializes in songwriting, production, vocal development, mixing, mastering, sync for film and television, and strategic artist marketing. The team works with both emerging and established artists, offering hands-on development, creative direction, and long-term career strategy. Daniel Capellaro has worked with major labels, publishers, and music supervisors, writing and producing for artists such as Pitbull, Chris Brown, Lifehouse, Maxwell, Boyz II Men, and American Idol winner Jamal Roberts. His work has charted internationally with multiple Top 40 radio placements and has been featured across major networks including NBC, CBS, HBO, and ABC. He also leads artist development initiatives, focusing on brand identity, content strategy, and release planning. Dave Wood is a Los Angeles-based producer and guitarist who has performed and recorded with artists including Andra Day, Dua Lipa, Jessie J, Common, Jennifer Lopez, Sabrina Carpenter, and Steve Perry. His performance credits include major platforms such as The Tonight Show, the Oscars, Austin City Limits, and Dick Clark’s New Year’s Rockin’ Eve. His work extends into film, television, and commercial composition, with credits including Pixar’s Cars 3, Warner Bros’ Batman: Soul of the Dragon, Disney’s Big City Greens, and HBO’s Gordita Chronicles. As a company, XIXI Music Pro provides: Full-scale music production and recording Songwriting and arrangement development Mixing and mastering Artist development and creative direction Content strategy and digital marketing (Instagram, TikTok) Live performance development and band curation Release strategy and advertising campaign builds Sync placements for film, TV, and commercials The company has contributed to over 2 billion streams globally, with multiple #1 charting songs across 100+ countries, and has supported artists in securing label deals, publishing agreements, tours, and media placements.
Music Marketing/PR ( speaker )
Pepperdine University - 04/2026
Malibu, CA, United States
SongLab ( speaker )
In-Studio - 03/2026
Sherman Oaks, CA, United States
In-Studio - 04/2026
XIXI Music Pro is interested in collaborating with organizations, brands, and individuals across the music, media, and education industries. Key areas of collaboration include: Speaking engagements, panels, and workshops on music production, artist development, and modern music marketing Partnerships with schools, universities, and creative programs focused on music education and career development Collaborations with record labels, management companies, and publishers to develop emerging artists Brand partnerships and creative campaigns involving music production and content creation Sync and licensing partnerships for film, television, and advertising Joint ventures with content creators and platforms focused on digital growth and audience development The company is particularly focused on working with serious artists and organizations that value long-term development, creative integrity, and sustainable careers in music.
Multiple #1 charting songs across international markets Over 2 billion global music streams Top 40 radio placements worldwide Credits across major film, television, and streaming platforms including Warner Bros, Pixar, Disney, HBO, NBC, and Paramount Appearances on major broadcast platforms including The Tonight Show, The Oscars, MTV Music Awards, and Austin City Limits Collaborations with Grammy and Oscar-winning composers and artists Proven track record in artist development, helping clients secure record deals, publishing agreements, tours, and sync placements Ongoing work with major brands including Nike, Coca-Cola, McDonald’s, Toyota, and Hyatt Hotels
Reference Documents & Resources
The Governor's School for the Arts, The Juilliard School
Developing artistsWriting SongsProducing SongsEngineeringStudio RecordingMusic MarketingMusic BusinessMusic PublishingSync Film/TelevisionA&R
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